Skip to content Skip to footer
Download
Download
Close

Advertising & Branded Content Policy

This Advertising & Branded Content Policy (“Policy”) governs all forms of advertising, promotional communication, sponsorship, paid partnerships, endorsements, commercial messaging, and any other monetized or brand-associated content distributed through UmiAi (“Platform”). It applies to all users, creators, advertisers, agencies, brands, partners, merchants, developers, and third parties who create, publish, boost, manage, or distribute ads or branded content (“You”).

This Policy forms part of UmiAi’s Terms of Service. All advertising and branded activity must comply with this Policy, regardless of the user’s location, audience, or the nature of the partnership.

By accessing, using, or participating in UmiAi’s advertising, promotion, or branded content ecosystem, you agree to comply with this Policy.

1. Overview and Scope

UmiAi supports commercial activity, creator-brand partnerships, promotions, and advertising that contribute to healthy economic activity across the Platform. Our goal is to create a transparent, trustworthy environment in which users can discover meaningful content, and creators and brands can engage responsibly without deception, abuse, or harm.

This Policy applies to:

  • Paid advertisements purchased or promoted using UmiAi’s advertising tools

  • Boosted posts

  • Creator-brand collaborations

  • Sponsored posts, videos, images, AI-generated content, reviews, and endorsements

  • Product placements, affiliate marketing, referral links

  • Brand-owned channels, pages, and creator hubs

  • Branded filters, AI models, themes, or effects

  • User-generated content with commercial intent

  • In-game ads within mini-apps or games

  • Blockchain, cryptocurrency, token, or NFT-related advertising

  • Wallet-integrated commercial experiences

  • Paid promotions conducted through messages, channels, or direct posts

All commercial content must adhere to jurisdictional advertising laws, consumer protection regulations, truth-in-advertising standards, financial promotion requirements, and digital content rules applicable to each region.

2. Transparency and Disclosure Requirements

UmiAi requires clear, conspicuous, and unambiguous disclosure whenever content involves payment, sponsorship, gifted items, incentives, or any material commercial relationship.

Disclosures must be:

  • Prominent: visible at the beginning of the content

  • Accurate: accurately reflecting the nature of the relationship

  • Understandable: using plain language

  • Persistent: remaining visible for the duration of the content

Acceptable disclosures include:
“Sponsored,” “Paid Partnership,” “Advertisement,” “In Collaboration With,” “Gifted Product,” “Includes Affiliate Links,” “Brand Partnership.”

Creators must use UmiAi’s built-in “Paid Partnership / Sponsored Content” tools where available.

Failure to disclose appropriately may result in removal, suspension from monetization, or account penalties.

3. Accuracy, Honesty, and Integrity Standards

All advertising and branded content must be truthful, evidence-based, non-deceptive, and must not mislead users. This includes:

  • No false claims, exaggerated benefits, or fabricated testimonials

  • No unverified health, medical, or scientific assertions

  • No misrepresentation of product capabilities

  • No manipulated or AI-generated misrepresentations presented as real

  • No undisclosed synthetic or AI-generated impersonations

  • No misleading financial claims, earnings guarantees, or investment advice

  • No content designed to obscure terms, pricing, risks, or disclaimers

All claims must be substantiated and comply with regional regulations governing advertising, consumer rights, financial disclosures, and health & safety standards.

4. Prohibited Advertising Categories

The following categories of advertising and branded content are strictly prohibited across the Platform, regardless of jurisdiction:

  • Illegal products, services, or activities

  • Counterfeit goods

  • Unlicensed pharmaceuticals or controlled substances

  • Weapons, explosives, or firearms (unless legally permitted with strict restrictions)

  • Human trafficking, exploitation, or escort services

  • Hate groups or extremist organizations

  • Surveillance tools designed for unauthorized monitoring

  • Malware, hacking tools, or illegal digital services

  • Deepfake impersonations without consent

  • Discriminatory or exclusionary targeting

  • Pyramid schemes, Ponzi schemes, or fraudulent investment models

  • Tobacco products (including vapes, e-cigarettes, nicotine alternatives)

  • Unsafe supplements or unapproved health therapies

UmiAi reserves sole discretion to determine whether content falls into a prohibited category.

5. Restricted Advertising Categories

Certain topics may be permitted only under tightly controlled conditions and may require prior approval, verification, or compliance documentation:

5.1 Alcohol & Nightlife

Permitted where legally allowed; must include age restrictions and responsible use messaging.

5.2 Gambling & Games of Chance

Requires licensing proof, geo-restrictions, and audience safeguards.

5.3 Financial Services, Cryptocurrency, and Digital Assets

Includes wallets, tokens, exchanges, lending, rewards, staking, NFTs, blockchain projects.
Requires full compliance with financial regulations, clear risk disclosures, prohibition of guaranteed returns, and jurisdictional restrictions.

5.4 Medical, Health, and Wellness Products

Requires scientific substantiation, regulatory approval, and prohibitions on high-risk claims.

5.5 Cosmetic Procedures & Aesthetic Services

Must not promote unrealistic expectations or target minors.

5.6 Political Advertising

Subject to strict eligibility requirements, identity verification, regional legislation, and transparency obligations.
Some jurisdictions may prohibit political advertising entirely.

6. Brand Safety and User Well-Being

Ads and branded content must not:

  • Promote unsafe, dangerous, or harmful behaviors

  • Include shock imagery, violence, or explicit sexual content

  • Target vulnerable individuals with predatory offers

  • Exploit anxiety, fear, or emotional distress

  • Encourage harassment, discrimination, or hate

  • Feature harmful misinformation or conspiracy theories

We maintain both human + AI-driven review systems to enforce these standards, including pre-launch checks for certain categories.

7. AI-Generated Advertising and Synthetic Media

UmiAi integrates advanced AI tools that allow users to create images, videos, music, and interactive media. Commercial content involving AI must comply with additional rules:

  • AI-generated characters must not impersonate real people without written consent

  • Synthetic voices, faces, or likenesses of public figures cannot be used for commercial claims

  • AI-enhanced product results must not be presented as real outcomes

  • Ads must disclose when core visuals or voices are AI-generated

  • AI cannot be used to fabricate reviews, testimonials, or false endorsements

  • Manipulated or misleading deepfake content is strictly prohibited

We may require advertisers to provide AI generation metadata for verification.

8. Targeting, Data Use, and Privacy Requirements

Advertisers may target audiences only in accordance with applicable privacy laws and UmiAi’s data policies. In particular:

  • Sensitive categories (race, health, sexual orientation, political affiliation) cannot be targeted

  • No targeting minors with adult or high-risk content

  • No using scraped or illicitly obtained data

  • No circumventing user privacy settings

  • No fingerprinting or device tracking beyond permitted methods

  • No covert profiling or behavioral manipulation

Advertisers must comply with global privacy regulations such as PDPA, GDPR, CCPA/CPRA, and other jurisdictional laws.

9. Creator and Brand Responsibilities in Paid Partnerships

Creators, influencers, brands, and agencies participating in commercial collaborations must:

  • Obtain appropriate permissions for all intellectual property used

  • Ensure all statements are truthful and legally compliant

  • Disclose all material relationships

  • Follow age-gating and audience restrictions

  • Avoid harmful or unethical promotional practices

  • Use accurate hashtags, tags, and categorization

  • Ensure giveaways and contests comply with local laws

  • Maintain records of sponsorships for compliance verification

Creators may lose monetization privileges or face account-level penalties for repeated violations.

10. Commerce, Mini-Apps, Games, and In-App Purchases

Ads integrated into games, UmiAi mini-apps, or in-app purchase experiences must comply with this Policy and additional merchant or developer rules. This includes:

  • Clear pricing, including taxes, fees, and recurring charges

  • Honest representation of game mechanics, chances, or rewards

  • No exploitative or manipulative UI practices

  • No “loot box”-style elements targeted at minors where prohibited by law

  • Accurate representation of blockchain or token-based rewards

  • Full transparency when in-app currency is involved

Developers may be required to submit documentation before commercial deployment.

11. Enforcement, Review, and Penalties

UmiAi uses a combination of automated detection, manual review, behavioral analysis, account reputation scoring, and user reporting mechanisms to identify violations. Depending on the severity and frequency, actions may include:

  • Removal of content

  • Disabling of advertising features

  • Loss of monetization eligibility

  • Restriction or suspension of branded content tools

  • Demonetization of entire channels or creator accounts

  • Wallet restrictions or transaction freezes (for financial-related misconduct)

  • Permanent account termination

  • Referral to regulatory authorities where legally required

Enforcement decisions are final. We may request additional documentation, identification, licenses, or compliance records at any time.

12. Appeals and Advertiser Support

If your advertisement or branded content is rejected or penalized, you may submit an appeal to us via the Contact Us page. You must provide:

  • A clear explanation

  • Any supporting evidence or compliance documentation

  • Corrections made to the content

Repeated violations may result in irreversible advertising restrictions.

13. Updates to This Policy

We may modify this Advertising & Branded Content Policy when required by law, technological changes, platform updates, or evolving best practices. We will update the “Last Updated” date accordingly and may issue additional notice.

Continued use of the Platform’s advertising or branded content tools after changes are implemented constitutes acceptance of the updates.