Cookies Policy
This Cookies Policy explains how UmiAi (“UmiAi,” “we,” “our,” or “us”) uses cookies and other tracking technologies when you access or use our applications, websites, channels, mini-apps, wallet features, AI tools, and all other online products and services that we operate (collectively, the “Services”). This policy should be read together with the UmiAi Terms of Service and Privacy Policy. By continuing to use our Services, you consent to the use of cookies and similar technologies as described in this policy. If you do not agree, you may adjust your browser, device, or in-app cookie settings, although certain features may become unavailable or may not function properly.
1. Introduction to Cookies and Tracking Technologies
Cookies are small data files stored on your browser or device that allow us to recognize you, remember your preferences, maintain security, and understand how you interact with our Services. Cookies can be placed directly by UmiAi (“first-party cookies”) or by approved external partners (“third-party cookies”). Some cookies operate only for the duration of your session, while others remain active for longer periods to maintain settings, preferences, and essential functionality.
In addition to standard cookies, our Services rely on technologies such as web beacons, pixel tags, mobile SDKs, encrypted device identifiers, local storage, IndexedDB, server logs, and other forms of application-level tracking. These technologies perform similar functions, including enabling authentication, securing wallet operations, preventing fraud, measuring performance, and supporting our AI-driven features.
2. How UmiAi Uses Cookies
Cookies are essential to delivering the unique ecosystem offered by UmiAi, which includes social networking, content discovery, AI-based creation tools, channels similar to those on major messaging platforms, SocialFi features, and blockchain-enabled wallet services. We use cookies to provide fundamental security protections, verify account ownership, maintain user sessions, prevent malicious activity, and ensure transaction integrity, especially for users who engage with our wallet, cryptocurrency, or token-related functionalities.
Cookies also support the customization of your experience. They allow us to remember your language settings, notification preferences, content filters, viewing history, and the configuration of AI tools relating to chat, image generation, voice interactions, or music composition. Similarly, cookies assist in maintaining continuity across channels, mini-apps, game progress, and social interactions.
We also use cookies to analyze performance and understand how users navigate the platform. These insights help us detect crashes, assess the effectiveness of features, measure loading times, evaluate AI usage patterns, and identify areas requiring enhancement. Such analysis enables us to improve operational stability and optimize both app and server performance.
Advertising and marketing technologies use cookies to deliver relevant content and measure the effectiveness of promotional campaigns. Cookies help us ensure users do not encounter repetitive advertisements, enable attribution for creators and advertisers, and monitor engagement with sponsored posts or partner campaigns. When external advertising networks are used, cookies from those networks may also be placed in the course of your usage. These will function in accordance with their respective policies and only where permitted by law.
For financial and blockchain operations, cookies and similar identifiers help synchronize balances, facilitate secure wallet access, monitor unusual activity, maintain anti-fraud protections, and record the status of network interactions to ensure reliable execution of transfers, token operations, or in-app purchases. These technologies are also necessary for regulatory compliance, including maintaining audit trails, supporting AML and risk assessments, and detecting prohibited or suspicious activity.
Finally, cookies help maintain the safety and integrity of the UmiAi community. They support real-time monitoring systems, assist in enforcing content rules, mitigate automated abuse, and provide the infrastructure necessary for age verification, moderation tools, and reporting mechanisms.
3. Third-Party Cookies and External Technologies
UmiAi collaborates with external service providers to support analytics, advertising, payments, blockchain interactions, cloud AI services, and content delivery. These partners may deploy their own cookies or tracking technologies through our Services. For example, analytics providers may use cookies to measure engagement or diagnose technical issues; advertising partners may use them to display or evaluate promotional content; payment providers may use them to safeguard transactions or verify purchase details; and wallet or blockchain partners may rely on certain identifiers to ensure secure and consistent connection to networks.
While UmiAi carefully evaluates each partner and limits the types of data accessible to them, we do not control how third-party cookies operate once placed. We encourage you to review their respective privacy and cookie policies if you wish to understand their data practices in more detail.
4. Duration and Storage of Cookies
The length of time a cookie remains stored varies depending on its purpose. Session cookies are deleted automatically when you close the app or browser. Other cookies may persist for days, months, or longer, depending on the nature of the function they support, such as security, personalization, compliance, and performance evaluations. Cookies involved in financial operations or regulatory obligations may remain active for periods consistent with applicable legal requirements. All storage durations comply with relevant data protection laws in the regions where we operate.
5. Managing Your Cookie Preferences
You may control cookies through settings available within the UmiAi application or through your browser or device. The in-app “Cookie Settings” page allows you to accept or reject non-essential cookies, adjust personalization settings, or withdraw consent at any time. Your browser or device may also allow you to restrict, clear, or block cookies or reset advertising identifiers. Some advertising networks provide their own opt-out mechanisms, and if available in your region, tools such as Global Privacy Control (GPC) or Do Not Track (DNT) signals may also be recognized.
Please be aware that disabling certain cookies may disrupt essential functionality. Features such as authentication, wallet access, AI tools, in-app purchases, content personalization, channel features, or secure transactions may not operate correctly if certain categories of cookies are blocked. Because some cookies are strictly necessary for core technical operations, they cannot be disabled.
6. International Transfer of Cookie-Related Data
UmiAi operates globally, and the information collected through cookies may be processed in Singapore—our primary jurisdiction—or in other countries where our servers, partners, or service providers are located. These locations may have data protection laws that differ from those in your country. Regardless of the location of processing, we implement appropriate safeguards, including encryption, data minimization, contractual protections, and cross-border data transfer mechanisms such as Standard Contractual Clauses, where required.
7. Cookies and Children’s Privacy
UmiAi is intended for users aged eighteen and above, and we do not knowingly collect or use cookies to profile or track minors. If we discover that an underage individual has created an account or is using our Services, we will take appropriate steps to restrict access and, where necessary, delete the account in accordance with our policies.
8. Updates to This Cookies Policy
We may revise this Cookies Policy from time to time to reflect updates to technology, regulatory changes, new products or features, shifts in industry practices, or changes in the way we operate our Services. Whenever significant modifications are made, we will update the “Last Updated” date at the top of this policy and may provide additional notices through the app or via other communication methods. Continued use of the Services after the effective date of any changes constitutes acceptance of the updated policy.
9. Contact Information
If you have any questions, concerns, or requests regarding this Cookies Policy or your cookie preferences, you may write to us via the Contact Us page.